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Of all the varied and many reasons for lack of success in internet marketing, making fundamental mistakes involving the basics of IM is certainly a contributing factor. Could it be that many of the fundamental approaches and techniques in marketing on the web look too simple to be believed? Today we’ll backtrack a little bit and talk about several internet marketing tips with a view on the power of the basics.
Tons and tons of marketers know they should capture emails and follow-up with their target audience, but the vast majority of them refuse to do it for whatever reason. Let’s look at conversion rate; a sore subject with millions of unsuccessful marketers; yet they know full well that it’s a problem in their business. Naturally, that is the rationale, or just one of them, for gathering optins wherever possible and engaging in email marketing. Obviously, perhaps, when you do that you’ll be able to send them your marketing messages (following up), and if all the planets are aligned they’ll purchase from you. Then what you do is write, or outsource to a good freelancer, 7 autoresponder emails sequences to go out at timed intervals you decide upon. That is called relationship marketing, but only if you make the attempt to build one, and it is highly effective if you have the right approach. Besides that, when you start building your email list, you’ll see that you’re able to do more business. Always intersperse your content with offers; and when you have buying customers on your list, then do some other promotions with them. So grabbing your prospect’s contact information and following up with them opens up many doors, since you’ll be building a relationship with them overtime. Also, if you do this you will be creating stability within your business. People who shop online are concerned about how secure the transaction is going to be and how trustworthy the merchant is. Before they even submit their credit info to buy from you, they want to be sure that they won’t be scammed. People are being scammed online daily, so everyone is a little cautious. People also have the memory of ordering products that didn’t live up to their claims, and wonder if yours is any different. That’s why it’s important to offer a prompt refund to anyone who requests it. The fact is, when you make people feel more secure about a transaction, they are more likely to place the order and less likely to ask for a refund later; this is just human nature. It will always be easier to sell to people after you’ve removed the feeling that they are taking a big chance by ordering.
If you are not currently using video in your marketing, you’re dropping the ball and losing ground. Video is extremely powerful, if you do it right, for attracting targeted traffic to your sites. Using video is just one of those common sense things only because it is so screaming popular. We hope these internet marketing tips have been helpful to you, but no matter what you do just make it a point to take positive action every day on something in your business.
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