There are two types of SEO, onsite and offsite. Onsite involves optimizing your website to make it search engine friendly. By changing your local site and adding special SEO components you can attract better results, and sometimes great results from search engines like Google.
You can get very good results with just onsite optimisation on its own but the results tend to be unstable and not effective long-term. To get top results you will need to do a lot off offsite optimization as well.
Top onsite SEO tip: change the page title
Believe it or not the changing the page title is one of the most powerful onsite optimization techniques you can do. The page title is what appears at the top of a browser on the left hand side. Visitors to your web site will not ordinarily take much notice of your page title because it is not shown on your page. However, search engines take a lot of notice of the page title.
If you have never seen what a <title?</title? tag looks like within an HTML page then simple open up the page source and take a look at the top of the page. To view the page souce, the easiest way is to right click on the page and select view source.
You will find the page title within the <title?</title? tags usually within the first few lines of the HTML code. This is an instance of an HTML title tag : <title?This is my page title</title?.
Search engines are very focused on page titles because it is like the title of a book – it tells you what is inside. By paying close attention to the page title you can move your ranking up considerably. The other day we could not get a client to rank for a specific keyword – we had missed adding this into the title (we are ranking clients for many keywords) and then the following day after we got the page reindexed by Google they moved from the second page to the first.
The trick is not to dilute your page title with extra non-keywords. Do not add words like in and the, and other filler words. The closer you can get to the pure keywords the better.
For example, avoid doing this: <title?Earth Worms in the Middle East</title? when your keyword is earth worms. Instead simply use: <title?Earth Worms</title?.
If you have multiple keywords only use two or 3 maximum or again the focus is diluted. If you are using multiple keywords then do it like this: <title?Earth worms | Middle East</title? – never use filler words like ‘in’ and ‘the’.
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