Being ranked in the top 3 positions on Google or any major search engine can radically transform your business. As a result, many companies are spending large sums of money to pay others for optimizing their websites. The good news is that even the do it yourself webmaster can achieve top rankings using popular tools and resources that are now available at a low cost.
The key with any piece of software is to know what you want it to do. A good place to start with SEO is with web site analysis. Make sure you’re using software that can help you analyze your website and make the requisite changes necessary to improve your search engine rankings. SEO tools that neglect on page factors can only get you so far. So make sure the tool you use can analyze on page and off page factors.
To be successful with any search engine optimization effort, you must begin by analyzing on page factors. By doing so, your creating a strong base upon which you can build a variety of search engine campaigns and have the greatest impact on your results. In addition, your search engine optimization tool should allow you to evaluate on page criteria such as meta tags, keyword density, internal linking, and page load times. By evaluating these factors on a regular basis, you can enhance rankings.
Search engines like Google favor sites that load quickly. The reason why this is so critical is because page load times are an essential factor in user experience. Consider two sites that offer valuable information. The first loads in about 4 second and the other in 12. Which one provides a better user experience? It’s a simple question, the one that loads quickly. Consider page load times when working to optimize your site. There are plenty of tools that can help you calculate load times quickly.
Don’t wait for search engines to spider your site. There is a log of question as to the value of this particular tip so I wouldn’t make it your the basis of your SEO strategy. However, submitting your website URL to different search engines can prove beneficial. This is especially true after a major redesign or change to your site. It’s always been my preference to wait for search engines to find my site. However, I have submitted new sites to Google and Yahoo! just to let them know I’m out there.
Develop in bound links to your site to improve ranking. When other sits link to yours, you create information back to search engines informing them of your meaning. Specifically, the Google Page Rank of the sites linking to yours determine your placement on search engine results. If you want to improve your rankings, develop inbound links from websites that already have an established Google page rank.
Succeeding online requires the use of proper tools. Whether you’re looking for a basic tool that can tell you how quickly your site loads or a more complex tool with all the bells and whistles, you must first begin with the end in mind. Determine the most important aspects of SEO where you are going to spend your time and energy. Then, find the right tools to meet your needs.
To make the most of your online marketing campaigns, SEO will give you the biggest boost. The good news is that you can succeed with organic rankings by using online tools that are cost effective and easy to use. Don’t waste your precious time doing everything manually. Rather, spend time researching effective online tools and get going. You’ll save valuable time and money.
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