Defamation of character is a serious matter that you have to deal with as a business. People will only do business with you if your reputation is credible and intact. Aside from normal business problems like cash flow and personnel problems, you will also have to deal with your competitors. Competition can bring out the worst in everyone and they can resort to unprofessional strategies like slander and libel. If you anger your clients, you will receive negative publicity. This is why you have to know about reputation management online so that you can protect yourself and your business from these threats.
There are a lot of ways where one person could do you a lot of damage to your brand. The first example given above was with displeased customers. In transacting on the web, we usually do not know the real-life identities of customers. In fact, cross a very disappointed techie, he’ll create slander and libel by using SEO techniques to make sure his negative review comes first in Yahoo or Google.
As mentioned earlier, part of business is to market your offerings better than your competition. However, your competitors might resort to unfair play through defamation slander. Techniques disguised as marketing efforts include fake customer testimonials and attacking your product as inferior to their product or service.
When competitors and disgruntled clients join forces, they can really bring your business down. Due to this defamation of character, your online reputation will be severely damaged. The good news is that you can combat these threats and maintain your positive reputation in several ways.
You can hope for a miracle. Turn a blind eye on the negative press and hope that they disappear from the Internet. But why do that if you can actually do something about it? For one thing, it’s not as if you’ll get hit by an online bullet and die physically. There are other ways to solve the problem.
Another strategy is to send in the lawyers and file a suit against your enemies. If you give a strong case with loads of evidence, the court will force the other party to give you some payment for the damages. They could also give an order to take down offensive content that destroy your online reputation. This is all well and good if you have plenty of money as court trials can take long. The worse thing is while the court case is ongoing, the negative content is still online and can prevent you from having new customers. Your loyal customers can also have a change of heart and leave you.
The best option is search engine reputation management. This is when you use technology against technology to repair your online reputation. Hire a company that specializes in defamation of character repair services. They will send the websites and pages that are contain negative content down to underground of the search engine rankings. People usually don’t have the patience to look through until the 10th page result. This strategy will make sure that potential new clients will not go to a competitor due to negative content.
Negative press is a very serious issue for your business, and can even lead to its downfall. Fix it before it gets all out of hand.
Call Wag the Dog Marketing, Top-Dog.org, today at (800) 825-9500 and learn how we crush defamation slander in short order with business reputation repair and protection.
categories: reputation repair,defamation of character,libel slander,internet defamation,legal,law,marketing,advertising,seo
