The one thing you need to know about building minisites is that they are great for becoming the precursor to sales on your websites. The minisite revolution is like making full blown web advertisement that operates very much like a website, with fewer page accessibility. Most only have one, or at the most, two active pages. You can go simple or elaborate, using imagery or scaling down to just HTML for your small but versatile website. Ultimately, you want to build it to sell your material.
Minisites are independent of the websites that they are advertising. Domain names and webhosts are easy to obtain and are the meat and bones of getting your minisite up and running. Free services are available to help you get started, although they are not always as reliable as paid services. The minisite content becomes the heart of the site. The content needs to be original and well written in order to portray professional presentation.
Content is essential to making sure that your minisite helps your website become successful. There is a need for reasonable and professional presentation and high quality content. It’s not a good idea to ignore this need. Your minisite is a representation and an advertisement for your website and thus professionalism is highly important. Since minisites are not hard to put in there are plenty that will compete for the top spot. Professionalism goes a very long way.
The information that you put out through the internet via the minisite has to be factual, legitimate, and filled with actual information. The text is vital, and there needs to be enough of it to avoid being tagged for black hat search engine optimization techniques. Minisites that have nothing more than various links and littered filler are rejected.
There are many ways to start profiting from your minisite including the basic affiliate methods. Affiliate methods give your site a boost through the rankings and help consumers find your minisite sooner. Free offers will naturally entice more people to your site. You can ask people to join an opt in mailing list so that you can put them on an appropriate list. With every new marketing technique you put into your minisite, the more your web based business benefits.
As you develop a stronger minisite you should be tracking your keyword conversion and thus you can build upon your knowledge. Take that track record and build up your pay per click keyword selection in order to grab the customers that are actually spending on your website. Using your conversion tracking to target your keywords saves money.
There are some secrets about building minisites that many people try to sell on the internet. There is still a virtually untapped market for domains in the Philippines. Generic domain names are still available over there and the cost is miniscule. If you are new to the game there are thousand of templates out there for minisites that you can use, until you are comfortable creating your own styles.
It might be tempting to want to put tons of content or fancy graphics on the page. Resist the temptation and just stick to the idea of getting enough information to the customer so that they will be buying from you.