As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. Google Adwords expert Perry Marshall encourages all Adwords users and pay-per-click managers to make full use of the Google Adwords Keyword Selector Tool when creating each ad. This free tool allows you to find the most profitable and popular keywords in your niche, and can also help you drill down related keywords that you can use for other campaigns or just general keyword research. The Keyword Tool is especially helpful for fine-tuning your efforts when ads are performing poorly; if you’ve written an ad using low-traffic keywords, there is a good chance that your ads are not being clicked enough to make your ad effective.
There are several ways to use Google Adwords Keyword Selector Tool so that you can optimize your Adwords campaign:
1. Come up with a broad search. Many people make the mistake of using very specific keywords or keyphrases when they first begin conducting research with Google Adwords, but this can leave you with only mediocre results. Do a broad search instead and use the ‘synonyms’ tool that recommends variations as part of the results.
2. Create different ad groups using a set of similar keywords. An entirely new ad group for every campaign makes your monitoring tasks easier and less complicated. In addition, you can refer to the ‘relevant keywords’ feature already built into the Google Adwords Keyword Selector Tool so you can easily narrow down your search.
3. Use a ‘negative keywords’ strategy. Google Adwords campaign’s optimization may require evaluating words and phrases that do not in favor of your market; you may adjust the Google Adwords tool so that it will only display relevant words. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. Google Adwords Keyword Selector Tool now shows results but the word ‘free’ will not be seen.’
4. Apply the Site Content feature if you have trouble with starting. As Google finishes scanning your webpage and it’s content, it will offer suggestions of keywords. These may be strong keywords for your niche if your homepage gives data or facts on services and trends in your marketplace. Once the scanning process completes, keywords related to ideas and topics will be displayed in your results.
5. Specify your location. Many people seem to ignore the significance of adding a specific location (whether town, city, or state) to the key phrase or key term. If you are currently establishing a service or product in a specific area or location, it can be very useful since the traffic you get out of these keywords will definitely be higher and qualified ones compared to general search. To determine your ad campaign’s best combinations, append a keyword or keyphrase with a location.