While individual gift-giving to your loved ones is a long-standing practice, few people are aware of the tradition of giving corporate gifts. The rising business practice of giving special gifts to clients is not as well known to people as the gifts given to loved ones. Business gifts are very extraordinary in that they establish customer and brand loyalty often for a very small price. After all everyone loves to receive a gift.
Corporate gifts are usually costly items and they do not carry any company logo or brand name, as they are not meant for marketing or advertising. However, sometimes corporations also give employees and prospective customers promotional merchandise such as pen drives, pens, key-chains and stationery items that are emblazoned with the company logo.
As in the case of any other gifts, the selection of a corporate gift also depends on the person to whom the item is to be presented. Organizations generally like to give personalised and expensive gifts to their key customers, but internally they normally distribute a moderately expensive, but highly functional gift.
The apparent value of a corporate gift is its most crucial aspect. It is this factor which has the desired impact on the customer or employee, helping to build and maintain a good working rapport with them. Referring to internal lawyers of your company before giving corporate gifts is recommended, because in some place the law might prohibit it.
Planning for corporate gifts involves figuring out a budget, deciding upon the number of gifts, and finding out offers available in the market for a bulk purchase. This is obviously more important in case of gifts to employees, especially if yours is a large-sized business. You should procure the right number of gifts so that no employee whom you plan to appreciate is left out.
To sum it up, presenting corporate gifts is a good business practice, that will help you develop a stronger and healthier association with both your employees and your customers. However, always make sure that it is allowed by government regulations, and of course, by your financial position.