When should you use 301 redirects on your website?

When is the rel=canonical attribute the better solution? This article helps you to find the right solution for your situation.

What is a 301 redirect?

A 301 redirect is a server-side redirect that shows search engines that your page has moved to a new URL. 301 redirects pass nearly all of the link power of the old URL to the new URL. In general, 301 redirects are the best way to direct Google and other search engines to the correct page.

When should you use 301 redirects?

301 redirects are the best solution if you’re moving your website to a new domain or if you’re changing the URL structure of your web pages. Search engines and users won’t see the old URLs of your website then.

You should also use 301 redirects to make sure that search engines index only the www. (or the non-www.) version of your website. For example, this link goes to SEOprofiler.com without the www. The server automatically changes it to www.SEOprofiler.com to make sure that search engines index only one variation of the page.

What is the rel=canonical attribute?

The rel=’canonical’ attribute is an HTML element that enables webmasters to prevent duplicate content issues by specifying the “canonical”, or “preferred”, version of a web page.

For example, the same web page could be available in a web version and a print version. By using the rel=’canonical’ attribute in the print version, you show search engines that the web version is the version that should be found in the search results.

A link tag with the rel=canonical attribute looks like this:

<link rel=”canonical” href=”http://www.seoprofiler.com/” />

The tag must be inserted in the head section of a web page.

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When should you use the rel=canonical attribute?

The canonical attribute is useful if your website creates dynamic URLs with every visit. For example, your URLs might contain tracking variables or visitor information:

www.yourdomain.com/page.htm?visitor=56765&ad=banner&print=yes

The canonical attribute shows search engines that the pages with the different variables are the same and that they shouldn’t count as duplicate content.

The canonical tag is only a suggestion. Google sees rel=canonical as a hint, but not as an absolute directive like a 301 redirect. Use the website audit tool in SEOprofiler to find out if there are any 301 or canonical issues with your website.

The audit tool checks the pages of your website and it shows all errors that can cause problems with search engines.

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Anybody Can Learn Search Engine Optimization

Your search visibility raises if you blog on your site. Of course this leads to increased visitor numbers viewing your website.

It can be tempting to try to utilize every SEO trick out there for your site, but it can backfire on you. New techniques are cropping up every day, but mastering even one will dramatically improve the success of your content.

If you post duplicate content on your site, you will receive a duplicate content penalty from all the major search engines. Instead, think of something new to write about to attract a different audience.

Remain patient when attempting to boost your site’s SEO value, remember that it’s not going to all happen overnight. When you do these things it will not happen immediately, it will take time. If your website is new, it may take months for you to get more site traffic. You need to build your good name, and that takes time.

Exercise caution on a shared server. Be certain not to use the same proxy that a banned website has used. Doing this can decrease your search engine rankings, which will cause you not to get the amount of traffic that you want.

Maintaining constant tabs on your standings in the search engine rankings is vital to judging the effectiveness of your optimization work. If you don’t watch your ranking, you won’t know if your SEO work is effective. There are programs to monitor your rankings. Two of them are Alexa and the Google toolbar.

By adding fresh, updated material, you are increasing the likelihood that search engine bots will notice your site. Not only that, if your articles are really good, other people will publish your links. Word of mouth can really be the best form of advertising.

The meta tag itself is going to be viewed on its own, without its page, so it needs to be quite descriptive. Mega tags should have an accurate description that will make people click on it.

Make sure that you have a single page that is designated for one keyword phrase. Confusion is the inevitable result when you try to cram a lot of different keywords into a single page. The better your content, the more interested your readers will be. A loyal readership transcends search engine optimization!

There are a great number of ways to achieve good search engine optimization. You will get the best results if the system is set to achieve the maximum efficiency with searches. In addition, the better that it works, the more pleased your users will be.

Don’t commit to using a company that specializes in SEO without asking all the right questions. See what their expertise is in your field, what their essential techniques are, how long results will take, and how much they will charge you. Do not hesitate to ask to speak with their other customers. If you have found a reliable company, they will happily answer your questions.

Not all SEO techniques are successful, so you will need to see what will work for you. Avoid being blocked by search engines and increase your visibility with these tips.

This Article is about search engine optimization. you can read more like it in the SEO category.

Learn How To Maximize SEO With These Valuable Tips

Site maps make the website easier to navigate and increases the traffic to your different pages. A site map will link your pages to each other. Visitors can use the site map to navigate your website. The more navigable your site is, the more traffic you will get.

To make the most out of search engine optimization efforts, write to match your goal. Simply put, repeat your keywords as many times as you can and still make the content flow. This improves your rankings by increasing density, a factor used by many search engines.

As you work to optimize your site for search engines, it is important to make the most of social networking sites as well. Connecting with your customers on a personal level can really make all the difference.

Keyword density is an important component in search engine optimization. Be sure not to overdo keyword usage. A good rule of thumb is to keep it under 20%.

Use off-site linking to reputable, quality content whenever possible, to give your SEO the best boost. This is probably the most important linking rule to follow. Search engines like their top sites to have a nice mix of internal and off-site links, typically weighing those off-site links even more than the internal ones. If you can negotiate a return link to your website in exchange for linking to another person’s site, do so, as this will impact your rank even more.

Hosting your blog on your own site can actually improve your search engine ranking. This can also increase your website traffic.

Consider all of the techniques which will help get links to your site, such as blogs, press releases, directory submissions, and article writing. A great way to succeed at search engine optimization is to gather the best outward links possible.

Blogging is a good way to regularly add fresh content, which is beneficial because search engines’ bots are attracted to newer material. People will also share your articles if they are good. This will encourage people to come back to your site for more.

Adding a contest, survey or “question of the day” to your site can help draw visitors who share your interest. People like to take surveys, finding out more about themselves in the process. Ask them serious questions about their lives and their purchasing habits. People enjoy taking surveys and you will be able to find a lot about your consumers.

Your title should be focused around your chosen keyword or keyword phrase if you want to truly optimize your search engine results. Make sure this title tag is on every page of your site in order to link them together. To better connect everything, you should include your company’s name at the end of the title link as well. People are more likely to find your business using keywords as opposed to your business name, so use these tags properly.

Buy an easy to remember domain name. This makes it easy for people to find your site on social media networks as your domain name will be simple to remember.

When building a successful site, try to focus a single page on a single keyword. When you try to use a lot of keywords on your page, it starts to get confusing. Your readers will appreciate content that is truly informative and fun to read. Aiming at a search engine may only lose you return visitors. While optimizing your website is important, it is not as important as building and maintaining visitor loyalty!

There’s a lot to search engine optimization, but as was stated earlier in the article, it’s absolutely essential to make sure your website gets the business it deserves. Make sure to apply these techniques to your website, as soon as possible, so that you can start getting more customers and more profits.

This Article is about search engine optimization. you can read more like it in the SEO category.

How To Rank Higher In Search Engine Results

Boosting your site’s SEO takes time, so remember to be patient. Nothing will happen or change in one night to dramatically increases your traffic. Rather, it may take many weeks, even months, especially if your website is brand new. Just like any company, time is needed to build a reputation with an online business.

This will help increase your search engine rankings. Meta tags can be considered search engine call tags, as they often appear in the brief website description beneath the hyperlink of your website. Many content management systems give you the opportunity to adjust your meta description in the editing area for the individual page.

Confirm that your server is set up to recognize case sensitivity on URLs. If not, your entire website could get messy.

Content is a large factor in SEO. Focus on a keyword to keep your content short and sweet. Do not overlook the importance of proper spelling and grammar. Make sure that your content is good as a means to improve your search engine optimization strategy.

It is important to constantly release new content on your website. Commit yourself to publishing a certain number of stories each week. Your site will be much more relevant to search engines if you regularly create original content. Higher page rankings are awarded to sites with frequent new content.

Start your SEO rewrite by looking at your description tag. This tag should be relevant to your customers’ needs so that they’ll find you when they search for the tag. A good limit to set yourself is around 30 words. This page should be no more then 100 KB.

By placing the right keywords into the content on your blog or website, you can increase the traffic that your site gets from internet search engines. It is important to pack your introductory content with keywords, but do not overdo it. A good rule is to use your keyword two times in the first paragraph. After your opening, drop your keyword into your next as much as is possible, without it being obvious to the reader through the next two hundred or so words.

Get listed for free with Google and Yahoo! to increase your publicity. Being listed gives you added visibility to potential customers for free. Don’t ever turn down a chance for free publicity.

Website owners often overlook the important task of proofreading. Make sure both your visitors and search engines can easily understand your site. Make sure that you proofread all of your work, as a misspelled keyword is useless.

Use the most unique tags that you can when you are working on meta description tags. You do not want to make use of same Meta description tag for more than one page because they will cause your ranking to be fall on most search engines.

Involving yourself in the world of blogs is a great SEO technique. Blogs are a good way to get a high ranking. Search engine robots love blogs because they are constantly updated with new content. Getting links to your site out there is essential for your search ranking.

No one wants their business to fail miserably. A lot of people fail with their businesses that are web-based, but people can find success because of the variety of options available that can help you succeed.

This Article is about search engine optimization. you can read more like it in the SEO category.